SEO (Search Engine Optimization)

The nicest site in the world, with all the customer interactivity you could wish for, a great sales funnel, and every whizz-bang available won't do you a jot of good if no one can find you. The number 20 is a good benchmark to work with - if you aren't in the top 20 you're almost guaranteed never to be found, except for the few die-hard searchers.

A 2011 study done by Optify, gave some pretty shocking results.  Check out the 2 graphs below (click to see the large versions).  #1 gets about 36% of the click through rate, while 9 out of 10 on page 2 get less than 2% each!

Click through rate for page 1 and 2Click throught rate detailed

Top 20 or bust!

It's pretty clear from the study's results that, if your not in the top 20 you're pretty toast.  When you consider that most searches return at least 3-400,000 (and usually in the millions), the chances of not being found are huge; as are the consequences!

How to get found in Google

Getting found in Google, or any of the other search engines, is a matter of good SEO work - both on-page, and off-page.  Without some good SEO work the chances of you getting found are essentially guaranteed - you won't.

On-page SEO - on-page SEO related to all the work we do on the content and design of your site.  This is a finite set of "must-do's", and cover areas such as writing good content, crafting relevant title and heading tags, and adding alt tags to images.  Of course, this isn't exhaustive - there's a big list to work through.

Off-page SEO - this is the process of obtaining links back to your site, ensuring the quality of the linking sites, crafting good anchor text and choosing the right URL to point at.  In contrast to on-page SEO, off-page work is on going.  You never really get to a destination with this process.  Even the #1 sites don't sit on their laurels - that's WHY they're #1 - they put in the effort.

How do I get started with SEO?

We recommend against doing it yourself for a simple reason - time.  To do it properly, it takes time and commitment.  You are in business to build and work on your business, right?  Did you go into business to spend hours every week checking results, adjusting keyphrases, and chasing back links?  Didn't think so.

There's always the temptation to DIY it - we're Kiwis right?  The world's great DIYers.  After years of doing SEO we only realise how much more there is to fine tune!  Add to that the fact that Google keeps moving the goalposts...

But we realise you're probably thinking, "They just want the work!"  That's sort of true - we already include basic SEO work in our monthly packages anyway.  But check out this forum and you'll get a good idea just how confused the pros are!  Find some SEO resources for DIYers here.  These are just 2 good resources - there are hundreds more.